As a local real estate expert working day in and day out across Suffolk County, I’m constantly digging into market data—not just about prices and inventory, but about people. Because at the end of the day, real estate is about people and how their life stage, goals, and motivations shape every single decision.
The newly released 2025 Home Buyers and Sellers Generational Trends Report from the National Association of REALTORS® offers a treasure trove of insight into who’s moving, why they’re moving, and how they’re making those decisions. Whether you’re buying or selling this year, understanding these generational dynamics can give you a serious edge.
Let’s break down some of the most eye-opening findings—through the lens of what they mean for folks right here in Suffolk County.
🧓 Baby Boomers: Downsizing, Distance & Dominating the Market
Boomers (ages 60-78) made up a whopping 42% of buyers in 2025 and a staggering 53% of all home sellers. That’s right—more than half the homes on the market this year are coming from Boomers. But why?
A lot of these clients are transitioning into new chapters—downsizing, retiring, or moving to be closer to children and grandchildren. Interestingly, they’re also moving the farthest—a median of 35 miles, which is especially relevant here in Suffolk County, where moves might mean trading a larger family home in the suburbs for a quieter cottage in the East End, or even relocating out of state.
Boomers are also more likely to own their homes outright or have substantial equity—so their financial flexibility plays a key role. If you're selling and appealing to this group, highlight proximity to health facilities, low-maintenance living, and social connection (like walkability to town or nearby family).
🧑💼 Gen X: The Power Buyers with Big Budgets—and Big Needs
Gen Xers (ages 45-59) have the highest household income—a median of $130,000—and are typically buying the largest homes (2,000+ sq ft), often to accommodate growing or multi-generational families.
This group is motivated by the need for space, better school districts, and upgraded neighborhoods. A full 21% of Gen X buyers purchased multi-generational homes—that’s families where parents, adult children, or even grandparents all live under one roof.
If you’re selling a larger home with modern features, work-from-home space, or room for in-laws, this is your prime audience. And if you’re buying in this age group, you’ll want to act strategically to compete for the homes that fit your lifestyle.
🧑🎓 Millennials & Gen Z: Educated, Eager, and Equity-Building
Together, Millennials (ages 26-44) now make up 29% of buyers, and a huge portion of them—71% of Younger Millennials (26-34)—are first-time buyers. Many of them are educated (78% hold bachelor’s degrees or higher), tech-savvy, and extremely value-conscious.
They’re also facing headwinds: student loan debt, rising housing costs, and high rental expenses that make saving for a down payment tough. In Suffolk County, where entry-level inventory is limited, these buyers are looking further east, getting creative with financing, or moving in with family before buying—25% of Younger Millennials moved directly from a relative’s home before purchasing.
As a seller, if your home is move-in ready, updated, and close to transit or job centers—this is your dream demographic. And if you're a Millennial or Gen Z buyer? You're not alone, and there are smart strategies we can use to get you into a home without feeling squeezed.
👨👩👧 Sellers: Why Timing and Marketing Matter More Than Ever
The report showed that buyers of all generations rely heavily on real estate agents—not just for the home search, but for negotiations, paperwork, and pricing guidance. That’s huge.
As a Suffolk County seller, you’re up against a wide variety of buyer motivations. The key is positioning your home to stand out based on who’s likely to bite. That means:
Staging for lifestyle (office space for Gen X, low-maintenance for Boomers, tech-friendly for Millennials)
Highlighting neighborhood assets (school ratings, walkability, proximity to healthcare or highways)
Smart pricing based on buyer psychology
Buyers are looking for real value and trust their agents to steer them right. If your home isn’t being marketed intentionallyto the right generational group, you’re leaving money—and momentum—on the table.
🚀 So What’s the Move?
Whether you’re thinking of selling your longtime home or buying your very first, this data makes one thing clear: every generation is active in today’s market—and each brings unique motivations to the table.
That’s why real strategy matters more than ever.
If you’ve considered a possible move, I find it’s always best to have a brief meeting with a real estate specialist at LEAST 4 or 5 months prior to making any decisions at all. There are several factors to consider, and we can generally shed some light on things you’ve never even thought of. Best of all, you can get that information WELL in advance of making any decisions at all.
To schedule a brief, in-home consultation with us regarding potential housing need changes, you can reach out to me here by replying to this blog, or even call my personal cell phone directly. You’ll be shocked to know that I actually answer my phone! Just try to reach out several months prior to making any decisions.
Let’s make your next move your smartest one yet.